NSAC 2025: AT&T

“SPARKING CONNECTION”

Our campaign was built to bridge the disconnect between Gen Z and AT&T by showing up where they already are, online, in culture, and in their communities. With social-first storytelling, immersive physical experiences, and a clear mission, this campaign positions AT&T as more than a provider, it becomes a trusted connector in Gen Z’s world.

I led all campaign copywriting and ensured cohesive, consistent verbiage across every touchpoint, from presentation to plansbook. I was also involved in designing the official plansbook, crafting a clear and compelling visual story tailored for AT&T. I was also part of the final pitch team, delivering the campaign directly to the client. Throughout the process, I acted as the campaign’s brief supervisor, overseeing tone, language, and structure to keep every piece aligned and purposeful.