NSAC 2026: NFL

“Your Play. My Move”

Our campaign, “Your Play. My Move.”, unifies the NFL’s existing youth and wellness initiatives under one clear, purpose-driven platform, making its impact more visible, cohesive, and engaging. Grounded in the insight that health is both physical and mental, the campaign balances activity and recovery through integrated social, experiential, and broadcast experiences that invite youth to participate and see themselves reflected in the brand.

I served as Project Manager, leading the team’s overall campaign direction from concept to execution. I also directed the campaign’s copywriting, ensuring the plansbook maintained a cohesive voice, clear narrative, and polished tone throughout. In parallel, I also oversaw the design of the plansbook, aligning visual decisions with the strategic story to create a unified and compelling final deliverable. I also contributed as a member of the presentation team, helping deliver the final pitch to the client with clarity and confidence.